How to write your WhatsApp Business profile
- 1
Type your business name, choose your type of business and say what you offer in plain words.
- 2
Add your area, hours, delivery and the languages you reply in — each is optional.
- 3
Pick Friendly, Professional or Short and copy the About line and description you like.
- 4
In the WhatsApp Business app, go to Settings → Business tools → Business profile and paste them into the About and Description fields.
About line vs. business description
Your About line is the short text people see first, under your name. WhatsApp allows up to 139 characters, so say what you do and what to do next. The business description has room for 512 characters — the place for your area, hours, delivery and languages.
Every suggestion here stays inside those limits. If your details are long, the tool drops the least important part first, and never cuts a word in half.
What makes a profile people act on
- Say what you sell in the words customers use, not a slogan.
- Add your area — many people only buy from nearby sellers.
- State your hours so customers know when to expect a reply.
- End with one clear action: order, book or ask.
- Only promise what you can keep. Avoid claims like “best” or “fastest” unless you can back them up.
Choosing a business name
Name ideas combine a word of your choice with common words for your type of business. Treat them as a starting point, check no one nearby already trades under the name, and keep it plain: capitals only for acronyms, no emoji and no styled letters, so customers can find you when they search.
Frequently asked questions
How long can a WhatsApp Business About be?
The About line allows up to 139 characters. The separate business description allows up to 512.
What should I write in my WhatsApp Business description?
What you sell, where you are, your hours, whether you deliver and how to order. Keep it factual and finish with one clear call to action.
Is this an AI writer?
No. It builds sentences only from the details you enter, using neutral phrasing, so it never invents claims, prices or reviews about your business.
Can I use emoji in my WhatsApp Business profile?
In the About line and description, a few emoji can make it easier to scan — the Professional tone leaves them out. Keep emoji and styled letters out of your business name.
Where do I change my WhatsApp Business profile?
In the WhatsApp Business app: Settings → Business tools → Business profile. You can edit the name, About, description, address, hours and website there.